1979: Charmin has “So much squeezable softness, you gotta hug it.” Since nobody wanted to talk about cleaning one’s tuches, advertisers leaned into “soft” and fluffy” instead. Gallery1979: Charmin has “So much squeezable softness, you gotta hug it.” Since nobody wanted to talk about cleaning one’s tuches, advertisers leaned into “soft” and fluffy” instead.
