1979: Charmin has "So much squeezable softness, you gotta hug it." Since nobody wanted to talk about cleaning one's tuches, advertisers leaned into "soft" and fluffy" instead. - History Education Network

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Photograph of President Abraham Lincoln and Vice President Andrew Johnson at Lincoln’s second inauguration on March 4th, 1865. A drunken Johnson had earlier delivered one of the worst speeches in history.

1979: Charmin has “So much squeezable softness, you gotta hug it.” Since nobody wanted to talk about cleaning one’s tuches, advertisers leaned into “soft” and fluffy” instead.

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